Privacy Policy & Terms of Use

1. Who We Are

Serve Caregiving, LLC ("Serv," "we," "us," or "our") is a non-medical home care agency based in Frisco, Texas. We provide in-home care services to individuals and families across North Texas. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website at servhomecare.com, contact us, or use our services.

2. Information We Collect

Information you provide to us directly:

• Contact information (name, email address, phone number, mailing address)
• Information submitted through consultation request, contact, or referral forms
• Information submitted through employment or caregiver application forms, including resume and work history
• Messages, questions, or correspondence you send to us
• Care-related information you voluntarily share during consultations or care planning

Information collected automatically when you use our website:

• IP address and general geographic location
• Browser type, operating system, and device information
• Pages visited, time spent, and navigation patterns
• Referring website or search query that brought you to our site
• Cookie and tracking data (see Section 5)

Information from third parties: We may receive information about you from referral partners — such as hospital discharge coordinators, social workers, or senior living communities — who share your contact information to facilitate a care inquiry on your behalf. We use such information only to respond to the referral and will not use it for unrelated marketing purposes.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiry, consultation request, or referral
• To provide, coordinate, and improve our home care services
• To communicate with you about your care, schedule, or billing
• To process and evaluate employment or caregiver applications
• To send service-related communications (appointment confirmations, care updates)
• To send marketing or informational communications, where you have consented or where permitted by law
• To comply with legal obligations and protect our rights
• To analyze how our website is used and improve its content and functionality

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. How We Share Your Information

We may share your information in the following limited circumstances:

• With your consent. We share care-related updates with family members, referral sources, or healthcare providers only when you have authorized us to do so.
• With service providers. We work with third-party vendors who help us operate our website, scheduling systems, email communications, and business operations. These vendors are bound by confidentiality obligations and may not use your information for their own purposes.
• For legal reasons. We may disclose information if required by law, court order, or governmental authority, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Serve Caregiving, our clients, or the public.
• Business transfers. In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, understand how visitors use our site, and support our marketing efforts. Cookies are small text files stored on your device by your browser.

We use the following types of cookies:

• Essential cookies: Required for the website to function properly (e.g., form submission, session management). These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics). This data is aggregated and anonymous.
• Marketing cookies: Used to deliver relevant advertising and track campaign performance. These are only set with your consent.

You can manage or disable non-essential cookies through your browser settings. Disabling cookies may affect some website functionality. Our website does not currently respond to browser "Do Not Track" signals.

6. Data Retention

We retain personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, or as required by applicable law. Care-related records are retained in accordance with Texas state regulations governing home care agencies. Job application data is retained for a reasonable period following the application process unless you request deletion.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security and encourage you to use caution when sharing sensitive information online.

In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

8. Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information, subject to legal retention obligations
• Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly
• Request that we restrict or limit our use of your information

To exercise any of these rights, contact us at the information provided in Section 10. We will respond within a reasonable time and in accordance with applicable law.

9. Children's Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information, we will promptly delete it.

10. Contact Us — Privacy

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website following any changes constitutes your acceptance of the updated policy.

1. Acceptance of Terms

By accessing or using the Serve Caregiving website at servhomecare.com (the "Site"), you agree to be bound by these Terms of Use ("Terms"). If you do not agree to these Terms, please do not use the Site. These Terms apply to all visitors, users, and others who access the Site.

2. About Our Services

Serve Caregiving provides non-medical in-home care services to individuals and families in North Texas. The information on this Site is provided for general informational purposes and does not constitute medical advice, clinical guidance, or a substitute for professional healthcare. Nothing on this Site creates a caregiver-client relationship or a contract for services.

Actual care services are governed by a separate written service agreement between Serve Caregiving and the client or their authorized representative.

3. Use of the Site

You may use this Site for lawful purposes only. You agree not to:

• Use the Site in any way that violates applicable federal, state, or local laws or regulations
• Transmit any unsolicited or unauthorized advertising or promotional material
• Attempt to gain unauthorized access to any portion of the Site or its related systems
• Interfere with or disrupt the operation of the Site or servers or networks connected to it
• Use any automated means (bots, scrapers, crawlers) to access or collect content from the Site without our prior written consent
• Impersonate any person or entity, or falsely represent your affiliation with any person or entity
• Collect or harvest personal information about other users of the Site

4. Intellectual Property

All content on this Site — including text, graphics, logos, images, and the overall design and layout — is the property of Serve Caregiving, LLC or its content licensors and is protected by applicable copyright, trademark, and intellectual property laws.

You may view and print pages from the Site for your personal, non-commercial use. You may not reproduce, distribute, modify, publicly display, or create derivative works from any content on this Site without our prior written permission.

The Serve Caregiving name, logo, and related marks are trademarks of Serve Caregiving, LLC. Nothing on this Site grants you any license or right to use any trademark, logo, or brand name without our prior written consent.

5. User Submissions

By submitting information through our contact, consultation request, referral, or application forms, you represent that the information you provide is accurate and complete to the best of your knowledge. You grant Serve Caregiving the right to use information you submit for the purposes described in our Privacy Policy.

We do not accept unsolicited ideas, proposals, or creative materials. Any unsolicited submissions become the property of Serve Caregiving and will not be returned or acknowledged.

6. Third-Party Links

The Site may contain links to third-party websites or resources. These links are provided for your convenience only. We have no control over the content of those sites and accept no responsibility for them or for any loss or damage that may arise from your use of them. Linking to a third-party site does not constitute an endorsement of that site, its content, or its operators.

7. Disclaimer of Warranties

THE SITE AND ITS CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, SERV CAREGIVING DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components. We do not warrant the accuracy, completeness, or usefulness of any information on the Site.

8. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, SERV CAREGIVING, LLC AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF — OR INABILITY TO USE — THE SITE OR ITS CONTENT, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Our total liability to you for any claims arising from your use of the Site shall not exceed one hundred dollars ($100).

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.

9. Indemnification

You agree to indemnify, defend, and hold harmless Serve Caregiving, LLC and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses — including reasonable attorneys' fees — arising out of or in any way connected with your access to or use of the Site, your violation of these Terms, or your violation of any third-party rights.

10. Governing Law and Dispute Resolution

These Terms are governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law provisions. Any dispute arising from or relating to these Terms or your use of the Site shall be resolved exclusively in the state or federal courts located in Collin County, Texas, and you consent to the personal jurisdiction of those courts.

11. Changes to These Terms

We reserve the right to modify these Terms at any time. When we do, we will update the "Last updated" date at the top of this page. Your continued use of the Site following any changes constitutes your acceptance of the revised Terms. We encourage you to review these Terms periodically.

12. Contact Us — Terms